Step into the vibrant world of young champions and sports culture with our project featuring MILO® UHT. MILO® UHT is a ready-to-drink pack that is easy to carry and loaded with the energy young champions need on the go. Let's embrace the spirit of champions with the MILO® UHT Kids' Lunch Bag!
Started from a sketch
Here's the scoop: The client wanted a pixel art, so I took a playful dive into the world of pixels, drawing inspiration from trendy games among kids like Roblox and Minecraft. The concept? A fun blend that embraces the spirit of sport culture infused with pixel art, echoing MILO®'s mission to inspire everyday Malaysians to be all they can be and strive further!
Draft in Procreate.
Refining the sketch
Knowing we had to work with a client's budget limitation of 8 to10 colours, I decided to incorporate Milo's brand colors into the pixel assets. It's like painting brand awareness with the very colours you see in the MILO® logo, giving everything a lively and authentic look!
It's all about the chocolaty, malty goodness, the golden spirit that fuels the young champions' drive, and the iconic green that defines MILO®!
Finalizing the designs
The MILO® UHT Lunch Bag, featuring a pixel art pattern bursting with sport spirits, all about inspiring kids to enjoy MILO® to the fullest, making every day a pixel-packed party of youthful energy! I love how the pattern brings a subtle touch to the bag while ensuring the MILO® brandmark remains the central element.
Transforming into reality
In a competitive market, a design that is powerful on the shelf can make a significant difference in capturing consumers' attention and positively influencing their purchase decisions. This highlights the vital role that thoughtful design plays in the success of products, particularly in industries like Gift With Purchase (GWP), where attracting and keeping customers loyalty is so important.
EN translation: FREE* 1x MILO® Thermal Bag with purchase of RM 25 or more worth of MILO® UHT products.
Promotion period: 15-28 June 2023.*While stock lasts. MILO® UHT products, including 125 ml, 200 ml and 1 Litre sizes, are eligible. MILO® UHT Dairy Free is excluded.
